About Us

We originally designed a product for another company that blended the spirit of Buffalo with the pride of Rochester. We expected it to be a fun design, but we didn’t expect the response. People connected with it immediately. It tapped into something real, something shared, something bigger than one product.

What we discovered was a community that lives at the intersection of two incredible identities. The pride for Buffalo runs deep. The pride for Rochester runs just as strong. When those two energies come together, it creates something special.

That moment showed us there was a need for more.

So ROC Mafia was created to celebrate exactly that feeling...the grit, loyalty, and unmistakable culture of Western New York. The people who love Buffalo football, love Rochester, and love representing the 585 wherever they go.

Our designs are clean, bold, and rooted in a sense of belonging. Everything we make is crafted with intention, because this region deserves to be represented with pride.

We’re grateful you’re here.

We’re proud to be part of this community.

And we’re excited to keep building something that represents all of us.

— The ROC MAFIA Team